L’Oreal’s iconic essie nailcolor brand needed a new campaign for the relaunch of the nailcare line. It was important to maintain the equities of the overarching essie brand but distinguish the nail care products from the core color line.
Pool communicated the benefits of each product through artful paper cut interpretations with copy and messaging for “ the art of the manicure perfected.” We developed assets for global use in print, instore and digital advertising.