POOL is a coalition of integrated communicators. We call ourselves Brand Lifeguards. Charged with watching out for the best interests of our clients’ businesses, we are strategic thinkers, designers, writers, digital strategists and media specialists. We keep our structure small but our ideas large. We offer integrated branding, social and digital strategy development and design, content development and execution.
POOL was one of the first branding companies to create a structure that gleans the best possible talent in every relevant discipline from virtually anywhere in the world. At the center of the POOL are the creative principals who guide and direct the vision for your brand.
Surrounding the POOL are the preferred partnerships that we've made, and continue to make, formulated to give us the best and brightest in integrated branding professionals.
PRAISE FOR POOL
"Pool is an amazing brand and communications partner that is a true pleasure to work with. Want something hot, take a dip in the Pool!"
- Mike Indursky, President, Bliss and Former CMO, Burt’s Bees
"Jayne is a smart, clever, strategic, funny and first-class creative director. She has an incredible background in beauty and marketing to women. Pool is collaborative and all about making great ideas shine through all media platforms. We have collaborated on several clients and brands throughout the years and my partnership with Jayne and her team at Pool have made these projects a success. I would highly recommend working with Pool, you would be better for it."
- Walter Coyle, CEO at luxe collective group
"It was a pleasure working with Pool this past year. They came up to speed quickly, worked hard on integrated promotional themes, creative, and tactics, and led the creative strategy and implementation of our website redesign. They brought the vision of our brand to life at every consumer touch point, helping our brand to grow exponentially! Thanks Jayne, Keith, and team!!!!"
- Angie Hoagland, Brand Manager, Udi’s Gluten Free Foods
"Jayne is a fresh eye and a smart mind in a business that rewards current. Jayne and her team are on top of all the trends, and knows how to interpret them in a brand appropriate way. If you have a brand that needs a strong visual presence - Jayne is your gal. The best of all - Jayne is a modern day Lucille Ball. You will laugh all the way to success."
- Mylene Pollock, ECD, Leo Burnett
"It has been a treat to work with Pool. Jayne and her team have such creative and infectious energy. They have single-handedly re-imagined the way that we communicate our brand and our work. It’s been great to jump into the Pool!"
- Rhea Wong, Executive Director, Breakthrough New York
"I had the great privilege to work with Jayne for many years when we were both at Ogilvy. Her problem solving skills are second to none. She is passionate about every aspect of her work, and is not only a masterfully creative mind, but also a great consensus builder, eager to share and teach others and an excellent representative and advocate for her team and agency. Jayne has self-confidence, intelligence, assertiveness (not aggression) and a wonderful sense of humor.
She works well under pressure and her staff at Pool know they can depend on her and turn to her for help and support as they have the highest regard for her and her sensibilities. Not only do the people at the agency love working with her, but her clients adore her as well. She takes her work very seriously but manages to make it look effortless and fun. I eagerly welcome the day when I will have the good fortune to work with her again."
- David Cohen, Digital Creative Director at ADT Security Systems
"As an independent writer, I have enjoyed and been enriched by my 10 years of working for and with Jayne. As a proprietor/ECD of her own agency, Pool, she is a fearless creative leader with a warm, fun inspiring vibe. She is enthusiastic, genuine, with an innovative mind. She can also synchronize a large team of talents of many disciplines. She is always tapped into what’s happening in the culture and how a demographic is feeling… and brings those fresh insights into her size XXL ideas. Working with Jayne as a freelance partner at agencies, I love that she brings a savvy, positive, attitude to even the most challenging assignment and whips together our kickass ideas in social, content and multi-touchpoint communications with killer design, ease and elegance. She is a smart strategic thinker, a creative force and she’s fun!"
- Dallas Itzen, CD/Copywriter Extraordinaire
info@pool-nyc.com
917.496.4055
Principals:
Jayne Whitmer, President / Creative Director
Keith Whitmer, Creative Director
For over 15 years, Jayne has led Pool’s strategic and creative development on successful integrated communications. Jayne is known for creating ideas, particularly for women, in a most insightful and inspiring way. She has a particular fondness for the beauty,
health, wellness and what we call the "happiness category."
“She gets it” is what we have heard from our clients.
Also overheard about Jayne; “That girl loves shoes!”
Keith has worked on tons of major accounts like Jose Quervo Tequila, AT&T, Cadbury Chocolate, Dr. Pepper, Cherry Coke and General Foods. Keith also spent 4 years as a Creative Director on high technology and b2b accounts. He is the lead on all social and digital creative work for all clients and was instrumental in creating the complete Alba Botanica rebrand overhaul of their website.
He has run marathons - at POOL and in NYC.