Liz Claiborne was in need of a brand renovation. We made the brand more hip and more appealing by selling attitude and image. “Liz Is” suggests a sense of discovery while asking the consumer to fill in the blanks and consider the brand again. The campaign included a 12 page insert in major fashion pubs, spreads, and single page ads as well as outdoor in five major cities. An 8 page mailer and digital ads accompanied the campaign.