POOL is a coalition of integrated communicators. We call ourselves Brand Lifeguards. Charged with watching out for the best interests of our clients’ businesses, we are strategic thinkers, designers, writers, digital strategists and media specialists. We keep our structure small but our ideas large. We offer integrated branding, social and digital strategy development and design, content development and execution.
POOL was one of the first branding companies to create a structure that gleans the best possible talent in every relevant discipline from virtually anywhere in the world. At the center of the POOL are the creative principals who guide and direct the vision for your brand.
For over 15 years, Jayne has led Pool’s strategic and creative development on successful integrated communications. Jayne is known for creating ideas, particularly for women, in a most insightful and inspiring way. She has a particular fondness for the beauty,
health, wellness and what we call the "happiness category."
“She gets it” is what we have heard from our clients.
Also overheard about Jayne; “That girl loves shoes!”
Keith has worked on tons of major accounts like Jose Quervo Tequila, AT&T, Cadbury Chocolate, Dr. Pepper, Cherry Coke and General Foods. Keith also spent 4 years as a Creative Director on high technology and b2b accounts. He is the lead on all social and digital creative work for all clients and was instrumental in creating the complete Alba Botanica rebrand overhaul of their website.
He has run marathons - at POOL and in NYC.