Halstead Property needed a complete brand renovation. POOL developed a brand platform that helped focus the firm on its core attributes. Halstead was committed to state-of-the-art technology and resources and to training and attracting the best talent in New York.
We designed the identity to reflect this and, working with Halstead’s internal marketing department, we integrated the identity into all corporate and promotional applications including an advertising campaign that launched the new brand.
The advertising campaign ran locally in the New York Metro Area. It featured real New Yorkers with real needs and pointed the reader to the website to take full advantage of Halstead’s tools, people, and resources.