As the category of gluten free foods expanded, so did Udi's Gluten Free Foods marketing needs! We've worked on integrated digital and retail promotions, contests, e-newsletters, coupon programs.
We created a Summer promotion for “Countdown to a Summer Udi-Q”. The concept was integrated throughout in-store events, the website and Facebook promotions. A Facebook app “Bun-Go” encouraged fans to put an end to the bun-less summer! Fans played a bingo like game by completing tasks and getting rewards at each task.
At the initial launch, over 1,500 users per day engaged with the app, 20% were new fans. Animated digital banners pushed to the Facebook promotion.
Udi’s Gluten Free Foods needed a rebrand, informed by packaging that was totally redesigned. We were tapped to launch the new look and guide a shift in the brand's position- focusing on the broader target of health based discoverers and their gluten free lifestyle.
We created and designed the new ecommerce site. The user experience needed to be rich in content, community and product offerings with the tonality celebrating the joy of discovering the gluten free lifestyle.
An integrated Facebook app contest was created “The Joy Full Gallery” which gave consumers a chance to become a New Face of Gluten Free and win prizes, along with a VIP brand ambassador status.
The new look and feel and “New Face” was integrated throughout all internal communications as well as in-store and live and digital events.